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April 2013

Collaborative Business Intelligence: The Road to Better Decision Making

When I started out in Business Intelligence, one of my first roles was as an analyst at Washington Mutual Bank in Seattle.  I was responsible for a monthly product line report that went up to our executive manager who then shared it with her management and peers.  Although the report took a few hours to build, it took up to two weeks to research, explore, explain and footnote the data in a way that added value for the executives.  It wasn’t enough to just say that the number of CDs sold that month went up, I had to explain why they went up – and I had to be right.