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March 2015

Data & Analytics Case Study: Consumer Packaged Goods Analytics “From Grounds Up” at Specialty Coffee Retailer

by Plaster Group’s Data & Analytics Team Challenge Our client – a specialty coffee retailer – disengaged with its distributor, and upon doing so lost visibility into its distribution channels. Only delayed point of sales reporting remained available. Additionally, ETL processes were not optimized to efficiently manipulate data returned from non-company branded stores. When combined, these two challenges resulted in haphazard data quality and an inability for the business to produce and utilize mission-critical data necessary to make effective decisions concerning the direction of the business.