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December 2015

Four Strategic Technology Trends to Watch Carefully in 2016

source: Garner, Inc. Trend Analysis 3D Printing Worldwide shipments of 3D printers grew 98 percent in 2015, followed by an expectation of doubling in 2016. 3D printing will reach a tipping point over the next three years as the market for relatively low-cost 3D printing devices continues to grow rapidly and industrial use expands significantly. New industrial, biomedical and consumer applications will continue to demonstrate that 3D printing is a real, viable and cost-effective means to reduce costs through improved designs, streamlined prototyping and short-run manufacturing.

In Capturing the Voice of the Customer, Stay Proactive

by Plaster Group’s Product Management & Marketing If we think of business as a means to satisfy a need or desire, we can start to better understand why the customer voice is so significant. In fact, it’s the driver of your business. If you want to satisfy your customers, you not only need to know what they want or need from you but more importantly, you need to understand what they are saying about you and how they react to your brand. Customer words shape reactions and ultimately create perception which eventually becomes reality, more specifically, your business’ reality. Staying close to the customer voice can help you continue to influence behavior and or change yours accordingly to align with customer expectations.