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February 2016

Ideas Worth Exploring – Talk Marketing

Our Talk Marketing Events highlight an opportunity for Plaster Group employees to connect with others from the consulting base and discuss the growing marketing practice at the firm. Watch for additional information on the Speaker series coming this Spring. Want to contribute or have ideas for how we could include guest speakers? Please reach out to: fayeh@plastergroup.com.  Seth Godin: The Tribes We Lead Are you contributing to the unrelenting noise? Flooding the market with marketing messages and mundane ideas will only produce noise. In his powerful presentation analyzing the relationship between us and the consumer, Seth Godin argues the internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make huge changes. He urges us to do so. #thinkbetter

Agile Open Northwest 2016 Hilights

Plaster Group had another great year sponsoring and attending the tenth annual Agile Open Northwest, a three day conference at Seattle Center. This Year’s Central Theme: “Agile: How Will You Know It When You See It”  The conference brought in Agile practicioners from all over  was organized according to open space principals: