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May 2017

Designing Customer Experience

by Doug Ugarte, Supply Chain Consultant Designing and managing customer experience is a lot like chauffeuring your customer safely to their destination, when suddenly you have a flat tire… on the highway… at night… and have only a crescent wrench and flashlight to replace it. Did we mention that during this process, your customer should be relaxing in the backseat, blissfully unaware of the mission-critical upgrade you are performing under a constrained schedule? If you’re involved in designing or supporting customer experience, you’ve probably contributed to the Herculean efforts that go into producing delighted customers.