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Product Management & Marketing

Our Product Management & Marketing practice is dedicated to guiding our clients in unlocking consumer insights and aligning their vision with market momentum. We are passionate about helping you develop key go-to-market strategies that effectively sustain organic growth and promote products which successfully meet consumer needs.  

Product Marketing Services Include:

  • Market Intelligence Development – Our team of experienced market and competitive intelligence analysts continually track developments in the marketplace and follow competitor activity. This enables us to generate specific deliverables that can address the needs of a diverse client base ranging from quick competitive snapshots to competitive deep dives. Learn more about our Competitive Intelligence Solution Offerings.
  • Product & Category Management – We understand the importance of cross-functional alignment and synchronization in the development, launch, and management of products. Our consultants guide product groups executing complex plans in small and large organizations.
  • Marketing, Brand Development and Strategic Planning – We work closely with our clients to develop the vision, structure and executable plans necessary to deploy key marketing strategies. Our consultants focus on linking company objectives with sustainable go-to-market plans.
  • Pricing – By quantitatively analyzing the market for insight, our consultants develop price and package strategy, and capture the competitive voice of the market.
  • Sales & Channel Effectiveness – We help our clients evaluate the effectiveness of their sales teams and related infrastructure, while they adopt the right methods to build and measure programs that drive business objectives through various channels.
  • Customer Insight, Loyalty and Experience – We help companies understand the voice of the customer, manage and grow customer relationships, develop and measure customer loyalty, and create optimal experiences for customers across channels.

Product Management and Marketing Delivery Capabilities:

Our breadth of solution offerings include strategic and tactical product marketing services to emerging and established high-tech companies – with the intent to:

  • Align development resources with market opportunities and corporate goals
  • Understand and articulate customer experience and pain points
  • Define strategic new product features that improve company bottom line
  • Analyze and devise methods to provide added-value to customers
  • Refine the boundaries between core business functions and related service offerings
  • Assess and execute on go-to-market product or service initiative

Located in Seattle, Plaster Group offers Product Management and Marketing consulting solutions to help your business grow. Contact us at info@plastergroup.com today to find out how we can help.

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